Designing a mediation strategy

Published on 17 October 2016 - Updated 16 December 2019

Education et culture

Mediation of heritage values is central to managing a world heritage site. Article 27 of the World Heritage Convention gives a reminder that States shall endeavour "to strengthen appreciation and respect by their peoples of the cultural and natural heritage". On the Loire Valley site, these mediation aims are conveyed in the management plan – especially in Guideline 8. In this context, how can a mediation strategy be designed with the target groups in mind? What tools are available?

To know...

La médiation constitue un outil pour formaliser une politique des publics.
La médiation permet de vulgariser un matériau scientifique ou culturel auprès du public cible.
Une médiation doit être conçue pour répondre aux attentes d’un public précis.
Les supports de médiation doivent être adaptés aux contraintes et besoins du public.
Certains publics ne sont pas accessibles par la médiation.

Comment faire ?

Promoting heritage

among

specific groups

Link experiences

The heritage rally

2014

The heritage rally is an initiative for exploring local heritage, developed b...

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The “Loire Renaissance” scenographic space

2005

The “Loire Renaissance” scenographic space was developed by the Loir-et-Cher...

Read more

“CUBE” exhibition in Blois

2015

Raising overall awareness of the themes of architecture and heritage is of pa...

Read more

How to ?

Collect the necessary scientific and historical data by drawing on appropriate expertise
- Have a look under the Know section as a first step
Determine the target group and analyse its requirements and practices
Present the information collected in a style and language that the target group can understand
Choose the right format for the group, in terms of device (digital or physical) and accessibility