"freewheeling", a cycling tourism brand in Centre-Val de Loire

Over the past few days, the "... en roue libre" brand has begun to appear on tourist documents in Centre Val de Loire. and will steadily gain prominence across regional tourism offerings. You can already see it on documents for the  Échappées à vélo festival (which combines cycling with culture and heritage) in Centre-Val de Loire, and which will be running from 26 May to 23 September region-wide. 

"... en roue libre" is hoping to convey a different image of tourism, that chimes more with the gentle lifestyle unique to the Loire Valley. 

To find out more visit: http://www.tourisme-pro-centre.fr/actualites/en-roue-libre-plus-qu-une-marque-l-expression-d-un-etat-d-esprit