Promotion of the wines of the Loire

  From 2 ^nd to 4th February 2009 in Angers, the Salon des Vins de Loire is hosting the (re)discovery of the 68 "Appellations d'Origine" that make up the 3 ^rd wine region of France. For 3 days, 600 exhibitors : wine makers, wine merchants, wholesalers, cooperative wine cellars..., will welcome over 9,000 professional visitors making this one of the main wine-producing events in Europe.

InterLoire has published the 1st volume of the saga of the wines of the Loire with the comic strip « En Rouge et Loire » . This original promotional tool that is reserved to trade professionals and clients is available from Interloire.

At the poster campaign Grand Prix held at the end of September 2008, the general public selected its favourite poster campaigns: the poster campaign " Vins de Loire, les Vins qui ont un fleuve comme terroir ( Loire wines, wines from the land of a river)" was awarded 2 ^nd place behind the road security campaign (Never again).