Published on 29 May 2018 - Updated 14 June 2018
Cet article date d'il y a plus de 6 ans
The annual plenary session of the network of landmark heritage sites in the Loire Valley was held on 4 May at Fontevraud Royal Abbey, chaired by Régine Catin, Pays de la Loire Regional Councillor and Vice-President of Mission Val de Loire. The agenda addressed the renewal of the network members’ partnership agreement, the online promotional tools and the 2017 cultural season “Gardens in the Loire Valley”.
The network of landmark sites has existed since 2007 and adopted its first charter in 2008 and then a membership agreement in 2015 during the cultural season on Francis I .
The network develops its activity through tangible initiatives in three cooperation areas:
With the first agreement reaching its term in 2018, the network members are committing to renewing this partnership-based approach for another five years at the scale of the Loire Valley from Sully-sur-Loire to Nantes.
Visitor numbers to the websites and online tools promoting the Loire Valley and its châteaux have been high for a number of years now. The website dedicated to Loire châteaux has been integrated into the web platform www.valdeloire-france.com created in 2015, more in step with the tourism promotion aims of the “Val de Loire” brand at inter-regional level and with current technological requirements.
These promotional tools have been rounded off in 2018 by videos broadcast on Youtube and social media.
Since the website valdeloire-france.com is primarily aimed at neighbouring tourist markets (France, Spain, Italy, Great Britain, etc.), the website france.fr was launched in early 2018 to promote the Loire Valley destination to markets further afield, such as Russia, Brazil, China and Japan.
France.fr, a website showcasing tourist destinations in France
Since the start of 2018, the new version of france.fr has been the portal for France as a holiday destination. Backed by the Ministry for Europe and Foreign Affairs and Atout France, this website shines the spotlight on French creation in the main sectors of tourist appeal, as well as the tourism centres of excellence, ecotourism, the mountains in summertime, tourism in the areas of crafts and traditional know-how, tourism at night and wine tourism. The Loire Valley destination features among the 16 global destination brands defined at the government's request.
The network members who attended were asked to report back on the 2017 season. Most of them registered a rise in visitor numbers relative to 2016, which was a mixed year for tourism on account of the tragic events that targeted France in 2015.
Participants were also given the opportunity to talk about the cultural season “Gardens in the Loire Valley” , in which 16 châteaux from the network of landscape heritage sites in the Loire Valley featured among the 72 partners who teamed up for this event. Everyone highlighted the merits of organising an event of this sort under such conditions (partnership-based, inter-regional approach, pooling of energies to put together a joint programme, held every two years, etc.) and the role Mission Val de Loire plays as coordinator.
Other items on the agenda included the "Qualité tourisme" (Tourism quality) initiative, which the participants were able to discuss and in which several landmark sites are involved, as well as the 2019 theme "Viva Da Vinci - 500 years of RenaissanceS in the Loire Valley". At the end of the meeting, Bruno Marmiroli, Head of the Loir-et-Cher Loire Council of Architecture, Urban Planning and the Environment (CAUE), presented the major redevelopment work that had been ongoing for a number of years at Saint Cosme Priory in La Riche, Indre-et-Loire, aimed at fitting the monument more seamlessly into its environment (the city, the river).
Bien reçu !
Nous vous répondrons prochainement.
L’équipe de la Mission Val de Loire.
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