Creation of Touraine’s Départemental Tourism Agency

The agency should also soon be incorporating the Départemental Union of Tourist Offices, so putting it in charge of running the network of offices. 

Amalgamation of development and marketing/promotion missions provides the Départemental Tourism Agency with the capacity for overall action covering the whole field of tourism – with work upstream focusing on identification and qualification of the existing offer with regard to market expectations, followed by its promotion through a creative marketing policy and later through a complementary reception and information policy. 

On the web:

• Tourinfo Pro