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[Fr] Décès de Philippe Auclerc
C'est avec tristesse que nous avons appris aujourd'hui le décès de Philippe Auclerc, co-fondateur de la maison d'édition "Loire et terroirs" et rédacteur...
Châteaux de la Loire meet with the regional press
Published on 05 February 2010 - Updated 22 December 2010
Cet article date d'il y a plus de 15 ans
In early February 2010, four press operations were conducted in the French cities of Bordeaux, Marseilles, Lille and Lyon. This overall initiative followed on from a meeting with the national press in Paris in 2009.
During each meeting, the Loire Valley delegation comprised
three château representatives, one representative of regional
tourism institutions (SEM Pays de la Loire, CRT Centre) and the Val
de Loire Mission.
These operations were the chance to:
- announce the events programme for the sites
- promote www.loire-chateaux.org, the federative website common to 19 châteaux, which will be translated into English, Chinese, Japanese, Russian, German, Spanish and Italian during the first quarter of 2010
- talk about the "Loire Châteaux" pass for visiting several of them at an attractive price. In addition to the passes, an Avantages chequebook will be handed out to visitors with discounts/offers in each of the 19 sites (money off in the gift shop for example).
An interactive press release will soon be put on
the website (press section).
Similar operations are in the pipeline:
- Nantes, organised by the SEM régionale des Pays de la Loire
- Tours, coordinated by the CRT Centre
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