29/10/2024
[Fr] AAC "Labels Patrimoniaux : stop ou encore ?"
Le projet LAPTER (Labels patrimoniaux et touristiques en région Centre-Val de Loire : une ressource territoriale ?) se penche depuis 2022 sur la mobilisation...
Published on 11 March 2011 - Updated 25 March 2011
Cet article date d'il y a plus de 13 ans
80% of French and 87% of foreign visitors come to see the castles and monuments in the region. These are the preliminary figures contained in a visitor study, revealed at the 9th meeting of the Tourism Convention. The study also contains numerous other statistics.
The visitor study was carried out by the 4V consultancy on behalf of the Val de Loire central region tourist board (CRT Centre-Val de Loire), in partnership with the departmental tourist board (CDT) and 237 professionals who distributed and promoted the self-administered questionnaire given to visitors.
The large number of stakeholders enabled 12,000 questionnaires to be collected, (an excellent 10% rate of return) yielding an abnormally large database enabling the behaviours and expectations of visitors to be understood.
The CDT and the professionals involved will also receive data relevant to their district or their site (if there are at least 100 questionnaires).
The overall trends show:
Visitors can be grouped into one of three types:
‘Sedentary’ tourists like:
Bien reçu !
Nous vous répondrons prochainement.
L’équipe de la Mission Val de Loire.