The “Loire Valley” destination contract renewed for 3 years

The “Loire Valley” destination contract, which aims at promoting this destination to international visitors, was renewed for 3 years when it was signed at Matignon on 19 January in the presence of Pierre-Alain Roiron, president of the Centre-Loire Valley Tourist Board (CRT), Régine Catin, president of the Pays de la Loire Territoires d’Innovation Regional Agency, Mr Lemoyne, Minister of State, attached to the Minister for Europe and Foreign Affairs, and Ms Geny-Stephann, Minister of State, attached to the Minister of Economy and Finance.

Online: 

http://www.tourisme-pro-centre.fr/actualites/contrat-de-destination-val-de-loire-poursuite-de-la-dynamique-engagee-en-2014  

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Launching the code for the "Val de Loire" brand

Since May 2015, the Centre - Val de Loire and Pays de la Loire Regions have officially launched promotion of the international brand "Val de Loire" (Loire Valley) among local tourism professionals, with the brand code's publication. This project was selected by the French State under a "Destination contract" on 16 December 2014. The website for the "Val de Loire" destination is now up and running.

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