The City of Tours is currently implementing an extensive communication campaign on its sustainable development and planning project (PADD). This expresses the City’s designs in terms of urban planning, defining an overall policy and specifying certain planning projects.
Harmonise the city and its environment
This is one of the PADD's four objectives. The challenge
involves increasing the urban quality of Tours in keeping with its
"natural" organisation forged by the rivers, hillsides and
historic routes.
For example:
-
Develop the riverbanks to create a link between
the river and the city, bring the river to life, promote the
ramps and other access points to the river…
-
Enhance the Loire heritage: redevelop the built
and river heritage and fit out the visual perspectives on the
river…
Learn about the PADD
A multimedia communication campaign is under way to raise
citizens' awareness of their city's project:
-
exhibitions
- a
presentation booklet, distributed free of charge at the
city hall, or can be downloaded on the website
-
unaccompanied tours of the site, with video
outings (loan of video walkman by the city, podcasts can
be downloaded on the website)
- a
game to invent the city: the Tabula rosa: 4 players sit
around a map of the district for 1 hour and take it in turns to
make up a story of the city, in the form of an "exquisite
corpse", based on an initial situation and the challenges of
urban transformation.
- a
special website gives pride of place to video and has
created a section where citizens can give their views:
http://urbanisme.tours.fr/
Penser Tours