Interregional cooperation for enhancement of vitivinicultural heritage

Partners

• Pays du Vignoble Nantais (leader)
• Pays Loire en Layon
• Pays Saumurois
• Pays Loire Touraine

Objectives

Three major objectives: 

• Creation of a “Loire Valley Vineyard(s)” identity recognised by the public at large, by winegrowers, and by stakeholders in winegrowing areas
• Promotion of viticultural products beyond the borders of their own areas
• Innovation in oenotourism practices through sharing and exchange of experience and through training.

Common action programme

Initial concrete action took the form of organisation of the photo marathon on 24 June, an event that led to the mounting of an exhibition entitled “Unusual viewpoints on Loire Valley vineyards”. 

Implementation of the programme in each area will revolve around locally organised oenotourism events, either already in existence or yet to be created: 

• Festivini (Sept 2012) in Saumurois
• Les Muscadétours (Oct 2012) in Vignoble Nantais
• La TransLayon (June 2013) in Loire en Layon
• An event yet to be created, in April 2013 in Loire Touraine

At each event, attendance by ambassadors from terroirs in other winegrowing areas will lead to promotion of a specific Loire Valley identity. 

The programme also provides for exchanges of experience and know-how through study tours (familiarisation trips) and series of exchanges focusing in particular on heritage mediation. 

On the web

• www.marathonvignesloirephotos.com