Recap of the 2017 Mediation Meetings

Published on 22 June 2017 - Updated 06 November 2017
Cet article date d'il y a plus de 6 ans

In late April, Mission Val de Loire organised the 5th Mediation Meetings, an event designed to provide an update on the promotion of Loire Valley heritage. The 3 Meetings brought together over a hundred participants from local authorities, visit sites, associations, etc.

The Meetings encourage collective implementation of Guideline 8 of the UNESCO site’s Management Plan: “Foster appropriation of the listing’s values”. 

Alongside the workshops, a companionable break for lunch 

Download: Restitution des Rencontres de la médiation 2017  


Workshop 1: Communication

Drawing on a first draft of the future practical guide, Francis Vautier, Communication and Network Facilitation Officer at Mission Val de Loire, introduced the workshop by briefly reminding participants of the meaning, origin and  m ethods of using UNESCO emblems and logos applied to the Loire Valley site included on the World Heritage List. 

The workshop then focused on giving collective thought to the most appropriate tools for promotion of the listing to the public at large and to defining priorities. 

A number of the conclusions drawn from analysis of the 89 contributions made by participants (see the recap document) will be expressed in more concrete form in Mission Val de Loire’s 2018-2019 action programme. 

As regards use of the UNESCO emblem and logo, a number of participants stressed the importance of defining a minimum size to ensure that both “markers” are easily recognisable. In addition, compliance with a set hierarchy should ensure that they are not placed at the same level as institutions’, partners’ and financers’ logos. The values they represent merit their being given pride of place (rules and recommendations to incorporate in the future practical guide). They should be regarded as an internationally recognised “label” (the only one, in fact) promoting humanity’s shared heritage. 

Workshop 2: Resource Portal

Mickaël Poiroux, Innovation and Digital Technology Officer at Mission Val de Loire, reminded participants that the resource portal was the latest version of the website, redesigned throughout with the help of stakeholders in the listed site. 

Participants were then invited to share their concrete needs with regard to preservation and promotion of world heritage. Mickaël Poiroux presented the website’s various pages that might provide them with answers (see recap document). 

He also presented ways in which each site stakeholder might contribute to the resource portal: looking for their entry in the directory of stakeholders  and requesting its updating (or creation), suggesting further content for the Connaître” (Know) page (focus on a specific heritage or references to provide further in-depth knowledge of a subject). 


Rémi Deleplancque, Cultural Mediation and Engineering Officer at Mission Val de Loire, presented achievements designed to promote the site: 

  • News
  • News

This mobile app enables users to explore the landscapes and monuments of the Loire Valley from the Orléans-Nantes train line. Mission Val de Loire announced the release of the second version of this mobile app made on behalf of the Pays de la Loire and Centre-Val de Loire Regions, now available for the entire line and in English.
  • Resources
  • Expositions itinérantes

A travers une série de questions à choix multiples organisées par thèmes, ce livret pour des enfants de 8 à 12 ans permet une découverte de l'exposition itinérante "La marine de Loire au XVIIIe siècle". Prioritairement destiné à être utilisé par les familles de manière autonome, il pourra l’être également dans le cadre d’animations scolaires et extra-scolaires.
  • Resources
  • Expositions itinérantes

Through a series of multiple-choice questions organised into themes, this activity pad for 8-12 year olds gives them an insight into the travelling exhibition "The Loire Fleet during the 18th century". Mainly intended to be completed independently by families, they could also be used as part of school or extracurricular events.

‘Gardens in the Loire Valley” cultural season

Rémi Deleplancque presented the 2017 cultural season’s genesis and organisation (see recap document). 

At each meeting, a stakeholder presented the garden to be visited. 

Château de Brissac’s grounds

Talk by Isabelle Levêque, Park, Garden and Landscape Research Officer at the Département of Maine-et-Loire’s Départemental Heritage Conservatory, based on archives bearing on Château de Brissac and its grounds. 

A visit to the château’s grounds was organised afterwards, led by the owner, Charles-André de Cossé-Brissac. 

Château de Pocé’s grounds

Presentation by Laurianne Keil, Architecture and Heritage Facilitator and Head of Pays Loire Touraine’s “Region of Art and History” department, who went on to talk about “The garden as a subject for cultural mediation”. 


Chambord’s restored gardens

Presentation by Pascal Thévard, Director of Buildings and Gardens, and Luc Forlivesi, General Curator of Heritage, Head of the Heritage and Visitors’ Department, Domaine National de Chambord. 

  • News
  • News

Since 20 March 2017, visitors have been able to explore Chambord's rediscovered formal French gardens. They are spread over six and a half hectares at the foot of the château's north façade. Dreamt up during Louis XIV's reign, with a drawing completed in 1734, these gardens existed for over two centuries before gradually disappearing during the inter-war period. The restoration work only lasted five months, starting in August 2016.



Mûrs-Erigné / Brissac

Rencontres de la médiation 2017 - 49


Rencontres de la médiation 2017 - 41-45

Maslives / Chambord

Rencontres de la médiation 2017 - 37



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