28/05/2024
[Fr] Appel à contributions pour le colloque "Au bon air des jardins"
Le colloque "Au bon air des jardins", organisé les 15 et 16 octobre à l’École de la Nature et du Paysage à Blois (INSA Centre-Val de Loire), vise...
Published on 31 May 2013 - Updated 10 June 2013
Cet article date d'il y a plus de 11 ans
In the same way as the Loire, châteaux or vineyards, gardens are also a strong marker of the Loire Valley's identity. In order to develop this sector, an action plan conducted by the Centre-Loire Valley Tourist Board (CRT), together with the Centre Region Association of Parks and Gardens (APJRC), tourist development agencies (ADT) and county tourist boards (CDT), will be rolled out over 3 years.
This plan sets out to win over a "general public" clientele by focusing on the emotions and experiences of visitors.
The "Escapades aux jardins" initiative plans to make use of several communication tools:
Bien reçu !
Nous vous répondrons prochainement.
L’équipe de la Mission Val de Loire.