Publication of a practical guide to using the "Loire by Bike" brand

The aim is that the brand's potential to build reputation and attract tourists should benefit all partners and tourism professionals along the route, whilst acting as a guarantor of its conditions of use to preserve the values associated with it.

The practical guide is designed to respond to the need for a reference document setting out the terms of use of the Loire by Bike brand. 1400 copies have been distributed to tourism institutions and to all the Loire by Bike partners

Download:
- the Loire by Bike brand user guide (PDF, 4 Mb)
-  the Loire by Bike graphic charter (PDF, 1.3 Mb)

For a paper version of the guide, contact Céline Réveillard, who is responsible for the management of the Loire by Bike brand, at the Val de Loire Mission.