Alors que démarre la 44e session du Comité du patrimoine mondial, l’ABFPM dévoile un nouvel outil de médiation destiné à tous : le Petit illustré...
The industrial, technological and scientific centre Terre des Sciences has partnered up with the well-known Végépolys competitive cluster to develop links between plant life and tourism with a view to promoting the vegetation sector in the eyes of locals and tourists alike – an economic activity in keeping with a rich history running from King René to the 19th century’s horticulturists and taking in the Loire navy, which linked the Valley to the world via the port of Nantes. Following initial action at Château d'Angers, fresh ideas and projects continue to abound.
In the 15th century, King René introduced numerous plant species into Anjou, which acclimatised and went on to adorn Loire Valley landscapes over the course of time. The château has become the premier showcase for apprehension of garden arts and varietal creation.
A number of gardens have been embellished thanks to the involvement of a wide range of partners who have pooled their energy:
Visitors to the Château can now enjoy gardens planted with old varieties along with varietal innovations produced by Anjou companies and laboratories. Hydrangeas , medicinal and aromatic plants, and, in the near future, broom and rosebushes will be taking on a whole new dimension.
Signage in French and English provides technical and historical information, making the connection between heritage and innovation. Flash codes also give access to videos and the catalogue of varieties on show.
A first booklet for younger visitors is being tested out this summer.
Sites are also set on creating a light-hearted tablet app for a château visit itinerary acquainting users with the plant life in the gardens and buildings, and, of course, the Apocalypse Tapestry.
Château d’Angers and Terra Botanica are both driving forces for promotion of plant life, likely to attract fresh tourism to the region. They provide possibilities for hosting group or business tourism combining heritage and innovation. The issues involved here are economic, through tourism and promotion of the Anjou sector to tourists, as well as in terms of drawing-power, in particular with regard to students, given the many available training and research programmes on plant life.
Other proposals are under development in King René network monuments and along the Loire (Bouchemaine, Sainte-Gemmes-sur-Loire, etc.), including visits and rambles in discovery of local public gardens and businesses.
Bien reçu !
Nous vous répondrons prochainement.
L’équipe de la Mission Val de Loire.