For the fourth year running, one of the Val de Loire’s universities is organising a European summer school, devoted to an aspect of heritage, in liaison with the Val de Loire Mission.
The 2004 event will be based around the theme "Heritage and
the Economy: current position, interactions and future prospects"
and will take place at the University of Orléans from 2 to 5
November 2004. The Val de Loire World Heritage summer school
is aimed at those involved in teaching and research, students and
other key players and professionals involved in the field.
Theme for 2004
There are many interactions between heritage and the economy,
even if the search for increased economic development means that
for some, the intrinsic value of some parts of our heritage is
underrated. It remains the case, however, that the survival and
long-term durability of our heritage and its preservation for
future generations depends a great deal on integrating it into
society as it exists today. Ignoring its economic aspects would be
prejudicial to this.
Areas which the fourth Val de Loire World Heritage summer
school is planning to examine include the economy of the heritage
itself - that is, the direct or indirect economic development
brought about by its commercial exploitation - and the complex
relationships between heritage and the economic world (for example,
the jobs and expertise associated with it, public policies and the
dynamics of players in the private sector, medium-term prospects
and international challenges, and the long-term durability of
projects and educational programmes).
Provisional programme (the full provisional programme can
be downloaded from the menu on the right)
Tuesday 2 November: Summer school opens
Theme 1: Heritage as a lever for development
- The challenge of heritage for local development
- Heritage and economic activity
- Heritage and development: models and systems
Wednesday 3 November:
Theme 2: Heritage: management, commercial exploitation,
increasing economic value and promotion
- Cultural content and economic value
- Management methods and profitability
- Marketing and publicity
- Beyond heritage: the products and roles derived from it
Thursday 4 November: Field day
Friday 5 November:
Theme 3: Heritage, a vehicle for sustainable tourism
- Planning for sustainability?
- Developing and adapting tourist activities
Theme 4: Heritage-based jobs and training
Employment?
- Round table
- Summary and conclusion
- Close
Contact details:
General organisation:
Alain.Plancon@univ-orléans.fr
perthuisot@mission-valdeloire.fr
Logistical and practical information: Agence LFE: +33 (0)2 47
77 57 75
This summer school is being organised jointly by the
University of Orléans and the Val de Loire Mission with the
co-operation of the Centre and Pays de la Loire regions and the
support of the French Ministry of Education, the Loiret department,
DIREN (the environmental management service for the Centre region),
the Caisse des Dépôts et Consignations (government
department for public funding and investment), the conurbation of
Orléans, the city of Orléans and EDF (French
electricity).
For further information, visit the page dedicated
to the event on the University of Orléans website:
http://www.univ-orleans.fr/univete/
Université d'Orléans