Creation of the “Tours Val de Loire Tourisme” local public company

Published on 20 July 2011 - Updated 27 July 2011
Cet article date d'il y a plus de 12 ans

The company has a capital of €270,000 with Tour(s) plus as its majority shareholder, alongside the City of Tours and the interregional public-private entity Mission Val de Loire. Its objective is to develop the Tours Val de Loire destination on behalf of its shareholders, on the basis of a quality cultural, patrimonial and tourism offer.

To this end, it will be active in organising any material or immaterial action: 

  • optimising the destination by developing and making use of all products and events designed with tourism, heritage or culture in mind;
  • ccontributing to development, coordination and promotion of cultural programming adding to its shareholders’ tourist appeal;
  • enabling promotion and preservation of the area’s quality in the sense of its UNESCO label.

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