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Creation of the "Tourism, Heritage and visitor sites" cluster

Creation of the "Tourism, Heritage and visitor sites" cluster

Published on 28 May 2014 - Updated 11 June 2014
Cet article date d'il y a plus de 10 ans

Tourism

The Centre Region and the départements of Indre-et-Loire and Loir-et-Cher are launching a collaborative initiative around the theme of innovation in the field of tourism, by creating this Cluster. When it takes off, it will activate a "hard" core of motivated stakeholders, principally concerning tourist visitor sites, both private and public, which share the same issues and objectives: castles, historic buildings, zoos, museums, gardens, etc.

François Bonneau, President of the Centre Region, Frédéric Thomas, President of the Indre-et-Loire General Council and Maurice Leroy, President of the Loir-et-Cher General Council, signed the partnership agreement on Monday 26 May 2014 at the regional Domaine de Chaumont-sur-Loire.

The cluster aims to create a dynamic of collaboration based on 5 themes:

Innovation
Developing the use of ICT
Services and accessibility
Assembling products and commercialisation
Employment and training

An organiser is being recruited to coordinate and drive theimplementation of the Tourism Cluster. This post is backed by the CRT and co-funded by the Regional Council (50%), the Indre-et-Loire General Council (25%) and the Loir-et-Cher General Council (25%).

This initiative is one of the key priorities of the Regional Sustainable Tourism Strategy, making the Loire Valley seem like a perfectly legitimate region to be involved in an experimentation process based on innovation in visitor sites.