The European Network of Cultural Administration Training Centres (ENCATC) in partnership with the Université Catholique de l’Ouest (Catholic University of the West) and in conjunction with Europa Nostra (the European Federation for Cultural Heritage), the Centre Culturel de l’Ouest (Cultural Centre of the West) in Fontevraud and the International Rivers and Heritage Institute is organising a workshop on heritage mediation from 31 March to 2 April at the Abbaye de Fontevraud.
The rapid increase in leisure time in European countries, a
greater emphasis on travel and the development of technology and
also the media have provided an excellent opportunity for
discovering heritage. They have also made the public more demanding
with regard to the tourist and cultural products and services on
offer.
In order to face up to this new reality and the competitive
environment, public and private sites need to think about the kinds
of cultural mediation they offer their target
audience(s):
- Developing solutions appropriate to a diversified
demand
- Exploring all the opportunities offered by new
developments
- Supporting the emergence of new art forms without allowing
technology to prevail over cultural content
The aim of the workshop is to analyse the products and
services offered to visitors in heritage sites, to explore the
language of heritage mediation at an international level, to share
and disseminate experience and case studies of good practice, and
to provide information on the training programmes available in this
area.
The workshop is organised into three main
sessions:
- Defining the products and services offered to visitors to
heritage sites and analysing the relationship between form and
content
- Providing an update on existing training courses available on
the subject of heritage mediation and how these are developing in
a European context
- Determining together the level of interest in and possibility
of developing a joint project/programme in this specific
area
Contact the Catholic university of the west