Published on 31 January 2013 - Updated 05 February 2013
Cet article date d'il y a plus de 11 ans
The Chinese daily Beijing Evening News has awarded the "most influential tourist marketing 2012" prize to the "France Romantique" campaign conducted by Atout France in China.
For 7 months, an extensive promotion operation was organised on Weibo, the most popular social network in China, aimed at promoting the French selection of honeymoons and wedding ceremonies: the "France Romantique" campaign.
The partners of Atout France for this campaign include the Major heritage sites of the Loire Valley initiative, under the Promotion category coordinated by the Centre Regional Tourist Board and Agenda régionale des Pays de la Loire.
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L’équipe de la Mission Val de Loire.
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