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A 2013/2015 regional action plan for gardens in the Centre Region

A 2013/2015 regional action plan for gardens in the Centre Region

Published on 31 May 2013 - Updated 10 June 2013
Cet article date d'il y a plus de 11 ans

Tourism

In the same way as the Loire, châteaux or vineyards, gardens are also a strong marker of the Loire Valley's identity. In order to develop this sector, an action plan conducted by the Centre-Loire Valley Tourist Board (CRT), together with the Centre Region Association of Parks and Gardens (APJRC), tourist development agencies (ADT) and county tourist boards (CDT), will be rolled out over 3 years.

This plan sets out to win over a "general public" clientele by focusing on the emotions and experiences of visitors.

The "Escapades aux jardins" initiative plans to make use of several communication tools:

2013: Facebook page with a competition.
2014: web portal
2015: application

Online:

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