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InterLoire, National Wine Tourism Prize 2011

InterLoire, National Wine Tourism Prize 2011

Published on 20 July 2011 - Updated 27 July 2011
Cet article date d'il y a plus de 12 ans

Tourism

InterLoire – the Loire wines interprofessional association – was the winner of the National Wine Tourism Prize in the “Wine tourism promotion operation” category, awarded by the Conseil Supérieur de l’Œnotourisme (CSO – Higher Council of Wine Tourism) for the TGV magazine supplement “Parcours divins en Val de Loire”.

A total of 200,000 copies of this 24-page guide were distributed on TGV lines in April 2010, providing overviews of 5 different wine tourism holiday offers along with a selection of addresses to remember and gourmet rendezvous.

The guide was designed to meet the needs of the 4 wine-tourist profiles identified, with suggestions for:

making the utmost of sunny days and the sweet life, for “epicureans”,
enjoying encounters with local winegrowers, for “explorers”,
crisscrossing the hillsides of the royal river listed as UNESCO World Heritage for the last 10 years, for “classic” wine tourists,
discovering the full diversity of the Loire’s appellations, for “experts”…

The TGV magazine supplement can be consulted on the InterLoire website.