In early February 2010, four press operations were conducted in the French cities of Bordeaux, Marseilles, Lille and Lyon. This overall initiative followed on from a meeting with the national press in Paris in 2009.
During each meeting, the Loire Valley delegation comprised
three château representatives, one representative of regional
tourism institutions (SEM Pays de la Loire, CRT Centre) and the Val
de Loire Mission.
These operations were the chance to:
- announce the
events programme for the sites
- promote
www.loire-chateaux.org,
the federative website common to 19
châteaux, which will be translated into English, Chinese,
Japanese, Russian, German, Spanish and Italian during the first
quarter of 2010
- talk about
the "Loire Châteaux" pass for visiting several of
them at an attractive price. In addition to the passes, an
Avantages chequebook will be handed out to visitors with
discounts/offers in each of the 19 sites (money off in the gift
shop for example).
An interactive press release will soon be put on
the website (press section).
Similar operations are in the pipeline:
- Nantes, organised by the SEM régionale des Pays de la
Loire
- Tours, coordinated by the CRT Centre
Loire-chateaux.org
Les grands sites patrimoniaux du Val de Loire
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