The 18 major heritage sites of the Val de Loire committed to an excellence initiative now have a joint website to attract and win over a new clientele. Overseen by the SEM régionale des Pays de la Loire, this project is conducted in partnership with the 18 sites, the Centre and Pays de la Loire regions (through the SEM, Centre Tourist Board and Val de Loire Mission) and Maison de la France.
The purpose is to
shed the international spotlight on these tourist sites, by
focusing on the
historical and cultural wealth of the Loire châteaux as
well as
their location in the Val de Loire, which is listed as a World
Heritage Site between Sully-sur-Loire and Chalonnes.
Primarily informative for the time being, the website
presents:
- each of the monuments
- the events bringing them to life
- outing ideas for families and seniors in the towns and
countryside with the Loire à Vélo cycle path
- the Val de Loire as a tourist destination.
Written in French only for now,
by the end of 2009 it will
be available in four languages, with other languages soon
following, with a view to promoting the Loire châteaux abroad,
with the signature "Finest France".
The website look and tools have been carefully worked with the
agency Interakting to
give
a fresh, vibrant image to the elegance and prestige of the
Loire châteaux.
www.loire-chateaux.org
The main heritage sites of the Val de Loire
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