In late April, Mission Val de Loire organised the 5th Mediation Meetings, an event designed to provide an update on the promotion of Loire Valley heritage. The 3 Meetings brought together over a hundred participants from local authorities, visit sites, associations, etc.
The Meetings encourage collective implementation of Guideline 8 of the UNESCO site’s Management Plan: “Foster appropriation of the listing’s values”.
Alongside the workshops, a companionable break for lunch
Workshop 1: Communication
Drawing on a first draft of the future practical guide, Francis Vautier, Communication and Network Facilitation Officer at Mission Val de Loire, introduced the workshop by briefly reminding participants of the meaning, origin and m ethods of using UNESCO emblems and logos applied to the Loire Valley site included on the World Heritage List.
The workshop then focused on giving collective thought to the most appropriate tools for promotion of the listing to the public at large and to defining priorities.
A number of the conclusions drawn from analysis of the 89 contributions made by participants (see the recap document) will be expressed in more concrete form in Mission Val de Loire’s 2018-2019 action programme.
As regards use of the UNESCO emblem and logo, a number of participants stressed the importance of defining a minimum size to ensure that both “markers” are easily recognisable. In addition, compliance with a set hierarchy should ensure that they are not placed at the same level as institutions’, partners’ and financers’ logos. The values they represent merit their being given pride of place (rules and recommendations to incorporate in the future practical guide). They should be regarded as an internationally recognised “label” (the only one, in fact) promoting humanity’s shared heritage.
Workshop 2: Resource Portal
Mickaël Poiroux, Innovation and Digital Technology Officer at Mission Val de Loire, reminded participants that the resource portal was the latest version of the valdeloire.org website, redesigned throughout with the help of stakeholders in the listed site.
Participants were then invited to share their concrete needs with regard to preservation and promotion of world heritage. Mickaël Poiroux presented the website’s various pages that might provide them with answers (see recap document).
He also presented ways in which each site stakeholder might contribute to the resource portal: looking for their entry in the directory of stakeholders and requesting its updating (or creation), suggesting further content for the “Connaître” (Know) page (focus on a specific heritage or references to provide further in-depth knowledge of a subject).
Rémi Deleplancque, Cultural Mediation and Engineering Officer at Mission Val de Loire, presented achievements designed to promote the site:
‘Gardens in the Loire Valley” cultural season
Rémi Deleplancque presented the 2017 cultural season’s genesis and organisation (see recap document).
At each meeting, a stakeholder presented the garden to be visited.
Château de Brissac’s grounds
Talk by Isabelle Levêque, Park, Garden and Landscape Research Officer at the Département of Maine-et-Loire’s Départemental Heritage Conservatory, based on archives bearing on Château de Brissac and its grounds.
A visit to the château’s grounds was organised afterwards, led by the owner, Charles-André de Cossé-Brissac.
Château de Pocé’s grounds
Presentation by Laurianne Keil, Architecture and Heritage Facilitator and Head of Pays Loire Touraine’s “Region of Art and History” department, who went on to talk about “The garden as a subject for cultural mediation”.
Chambord’s restored gardens
Presentation by Pascal Thévard, Director of Buildings and Gardens, and Luc Forlivesi, General Curator of Heritage, Head of the Heritage and Visitors’ Department, Domaine National de Chambord.