Tourism

13 October 2010

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The Maison de la Loire du Loir-et-Cher and Val des Châteaux Canoë Kayak have clubbed together to offer a waymarked canoeing trail covering 12 kilometres. 8 numbered, removable buoys have been placed along the trail and the public can stop to read nature-related and cultural information on a topographical guide they will have been given.
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28 February 2013

Brissac becomes one of the Loire Valley great heritage sites

During the network’s annual plenary session, Château de Brissac became the 21st site involved in this drive for excellence, taking action in terms of promotion, quality and cultural mediation. This was an opportunity to look back over the actions taken in 2012 and to the prospects in 2013.

31 January 2013

Launch of the CUMUSI project (Cubiculum musicae)

The CUMUSI project seeks to design and build a prototype and two models of the Cubiculum musicae ("Chamber of music"), facilities enabling the audiovisual recreation of historical musical performances.

31 January 2013

5th encounters of the Loire Wine Region Tourist Cellars

These were attended by 200 people – vine-growers, wine merchants and tourism professionals – on 14th and 15th January 2013 at the Caves de la Loire, in Brissac (Maine-et-Loire), and the Caves Monmousseau, in Montrichard (Loir-et-Cher). Under the auspices of the Interprofession des vins de Loire (...

31 January 2013

Tourist promotion of châteaux and historical residences

This book presents the 21st century of private historical heritage in France in a realistic way and wonders about the economic fate of these monuments. Are the managing owners called to enter a new age? Can the tourist reconversion of a heritage as sublime as it is inconvenient perhaps be a solut...

31 January 2013

"France Romantique" seduces China

The Chinese daily Beijing Evening News has awarded the "most influential tourist marketing 2012" prize to the "France Romantique" campaign conducted by Atout France in China.

20 December 2012

Update on the Loire Châteaux

The Loire châteaux are an essential feature of the Loire Valley World Heritage site’s cultural landscape. The site’s monuments also play their part in its daily life, through the restorations and developments carried out and the new facilities created. A close-up look at what’s going on at Azay-l...

29 November 2012

Éco-PatriLoire itinerary

The Maison de la Loire du Loir-et-Cher and Val des Châteaux Canoë Kayak have clubbed together to offer a waymarked canoeing trail covering 12 kilometres. 8 numbered, removable buoys have been placed along the trail and the public can stop to read nature-related and cultural information on a topog...

29 November 2012

The Loire Valley World Heritage management plan has been approved

On 15th November 2012, the prefect of the Centre Region – the coordinating prefect – approved the Loire Valley World Heritage management plan by decree. This followed its adoption, by deliberation, by a very large majority of local authorities concerned. For each theme concerned (for example arch...

29 November 2012

La Loire à vélo, best European tourist project 2012

The British Guild of Travel Writers, bringing together 270 journalists, authors, publishers and photographers, has rewarded the La Loire à Vélo project, completed in 2012, not only for its tourist potential but also for the positive impact on Loire Valley inhabitants and territories.

30 October 2012

The Mission Val de Loire in demand

The interregional syndicat mixte (joint venture between public authorities of various types) Mission Val de Loire, founded in 2002 by the Centre and Pays de la Loire Regions, has done all sorts of things over the past ten years to raise awareness, bring together and mobilise stakeholders of the L...

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