Tourism

13 October 2010

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31 January 2013

Tourist promotion of châteaux and historical residences

This book presents the 21st century of private historical heritage in France in a realistic way and wonders about the economic fate of these monuments. Are the managing owners called to enter a new age? Can the tourist reconversion of a heritage as sublime as it is inconvenient perhaps be a solut...

31 January 2013

"France Romantique" seduces China

The Chinese daily Beijing Evening News has awarded the "most influential tourist marketing 2012" prize to the "France Romantique" campaign conducted by Atout France in China.

20 December 2012

Update on the Loire Châteaux

The Loire châteaux are an essential feature of the Loire Valley World Heritage site’s cultural landscape. The site’s monuments also play their part in its daily life, through the restorations and developments carried out and the new facilities created. A close-up look at what’s going on at Azay-l...

29 November 2012

Éco-PatriLoire itinerary

The Maison de la Loire du Loir-et-Cher and Val des Châteaux Canoë Kayak have clubbed together to offer a waymarked canoeing trail covering 12 kilometres. 8 numbered, removable buoys have been placed along the trail and the public can stop to read nature-related and cultural information on a topog...

29 November 2012

The Loire Valley World Heritage management plan has been approved

On 15th November 2012, the prefect of the Centre Region – the coordinating prefect – approved the Loire Valley World Heritage management plan by decree. This followed its adoption, by deliberation, by a very large majority of local authorities concerned. For each theme concerned (for example arch...

29 November 2012

La Loire à vélo, best European tourist project 2012

The British Guild of Travel Writers, bringing together 270 journalists, authors, publishers and photographers, has rewarded the La Loire à Vélo project, completed in 2012, not only for its tourist potential but also for the positive impact on Loire Valley inhabitants and territories.

30 October 2012

The Mission Val de Loire in demand

The interregional syndicat mixte (joint venture between public authorities of various types) Mission Val de Loire, founded in 2002 by the Centre and Pays de la Loire Regions, has done all sorts of things over the past ten years to raise awareness, bring together and mobilise stakeholders of the L...

30 October 2012

New sites or mobile applications

Visitors to a destination are making ever greater use of mobile technologies (smartphones, tablets). To meet these new expectations and benefit from the added value of digital services, cities and tourist sites are developing suitable sites or applications. A look at Fontevraud Abbey, Saumur, the...

30 October 2012

"Destination Vignobles" hosted in the Loire Valley

The 5th Destination Vignobles event, organised by Atout France in partnership with the Centre Val de Loire Regional Tourist Board and Touraine County Tourist Board, was held on 9th and 10th October 2012 in Tours. This two-yearly event is a key wine tourism date for the diary - to promote French w...

30 October 2012

'Tis the season for water outings in the Pays de la Loire

35 water outings were organised this year in the region by some 20 participating structures. Despite a rainy start to the season, participant numbers are still on the rise overall.

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